GB/T 31278-2014
Brand valuation.Apparel,shoe and hat industry (English Version)
- Standard No.
- GB/T 31278-2014
- Language
- Chinese, Available in English version
- Release Date
- 2014
- Published By
- General Administration of Quality Supervision, Inspection and Quarantine of the People‘s Republic of China
- Latest
- GB/T 31278-2014
- Scope
- This standard specifies the relevant requirements for the calculation model, calculation indicators, and calculation process of brand value evaluation in the textile, clothing, shoes, and hat industries. This standard is applicable to the brand value evaluation of textile and clothing, shoes and hats (industry) enterprises or enterprise groups (hereinafter collectively referred to as enterprises), and can also be used as the basis for industry organizations and third parties to evaluate the brand value of enterprises. Other textile and accessories companies can also refer to the implementation.
GB/T 31278-2014 Referenced Document
- GB/T 29185 Brand—Vocabulary*， 2021-10-11 Update
- GB/T 29188-2012 Brand valuation.Multi-cycle excess earnings method
GB/T 31278-2014 history
- 2014 GB/T 31278-2014 Brand valuation.Apparel,shoe and hat industry
