GB/T 29187-2012
Brand valuation.Requirements for monetary brand valuation (English Version)

Standard No.

GB/T 29187-2012

Language

Chinese, Available in English version

Release Date

2012

Published By

General Administration of Quality Supervision, Inspection and Quarantine of the People‘s Republic of China

Latest

GB/T 29187-2012

Scope

This standard specifies the requirements for the measurement procedures and methods of brand value. This standard specifies the framework of brand evaluation, including purpose, evaluation basis, evaluation approach, evaluation method and qualified data sources and assumptions. It also specifies the method for reporting the evaluation results.

GB/T 29187-2012 history

• 2012 GB/T 29187-2012 Brand valuation.Requirements for monetary brand valuation