Well begun is half done. Positioning is the starting point, foothold, and origin of development of an enterprise. It is a fundamental issue of principle related to the direction, destiny, and outcome of the enterprise. The high-quality development of corporate branding must first solve the problem of development positioning. This standard is based on brand characteristics and development logic, and refers to DB41/T1192-2016 "Brand Building Guide", GB/T29187-2012 "Brand Evaluation Brand Value Evaluation Requirements", ISO9001-2000 "Quality Management System Standard", GB/T19580-2004 In the spirit of "Excellent Performance Evaluation Criteria", "Guiding Opinions of the Central Committee of the Communist Party of China and the State Council on Quality Improvement" and the theoretical understanding of modern brand and enterprise construction, combined with the actual development of industrial and commercial enterprises, a far-reaching intention, clear goals, simple expressions and easy practice are proposed. The corporate brand positioning strategy is expected to serve as a beacon, compass, and anchor for the company's high-quality development.
T/WPHT 013-2022 history
2022T/WPHT 013-2022 Strategic positioning guide for brand development of industrial and commercial enterprises