T/WPHT 014-2022 (English Version) PDF

Scope: The core value of the brand is the life source of the brand. A brand without core values will have no competitiveness, and a brand without competitiveness will have no survival value in the market. Creating brand core value is the core issue for the high-quality development of enterprises. This standard is based on brand characteristics and development logic, with reference to DB41/T1192-2016 "Brand Building Guide", GB/T29187-2012 "Brand Evaluation Brand Value Evaluation Requirements", ISO9001-2000 "Quality Management System Standard", GB/T19580-2004 The spirit of standards such as the "Excellent Performance Evaluation Criteria" and the theoretical understanding of modern brand building, as well as the high-quality development strategic concepts and requirements of the "14th Five-Year Development Plan of the Central Committee of the Communist Party of China", combined with the actual operation and construction of industrial and commercial enterprises, put forward a focused direction and clear goals , a guiding brand core value creation strategy with highlighted key points, specific measures, strict logic, simple expressions, and easy practice, in order to guide enterprises to fundamentally solve the problem of high-quality development effectiveness.

T/WPHT 014-2022 history

2022 T/WPHT 014-2022 Guide to buiding brand core values of industrial and commercial enterprises